Blogs

My CEO is a Rock Star

On: 6/25/2009 2:54 PM

Ok maybe he isn’t Hannah Montana, but you could say our co-founder and CEO Kim Patrick Kobza lives a double life – running Neighborhood America by day and sharing his expertise on Web 2.0 technology by night. Kim is often invited to speak on discussion panels around the country. These types of speaking engagements offer a unique opportunity to promote your executives as thought leaders and your company as a leading provider of [insert specialty here]. For us, it’s... Read More

Tags: barack obama, corporate communications, federal acquisition, marketing, pr, seo, social media

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Social Media in the Real World -- Part I

By: memery OffLine

On: 6/15/2009 10:12 AM

Sometimes it's easy to get lost in all the jargon and social media kool aid. I wanted to see what people in the real world thought about the world of Web 2.0. ... Read More

Tags: mark emery, neighborhood america, research, social media

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Businesses - Get a Life (or a presence) on Twitter

By: jbreed OffLine

On: 6/8/2009 5:28 PM

I've been working on putting together the final touches on a presentation for a Marketing Experiments webcast later this week on developing strategies for Twitter across enterprises. This topic is not something we would traditionally take on, however, it stems from the fact that our teams are getting noticed for creating solid business strategies and creating value across all social media. Nonetheless, it's a fun project. Anywho, while researching, I have found some... Read More

Tags: business, jason breed, marc meyer, marketing experiments, presence, twitter

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The Twitter Tipping Point?

By: memery OffLine

On: 6/8/2009 11:24 AM

Ashton Kutcher and Larry Tales from the Crypt King recently competed to see who could generate the largest following on Twitter. I won’t spoil the ignominious ending by telling you who won, in case you’re comfortable under your rock, but it wasn’t Larry King. The contest - aside from serving as a not-too-subtle reminder that Western civilization is decaying more rapidly than I’d originally thought, revealed something about the nature of Twitter: this medium,... Read More

Tags: ashton kutcher, larry king, twitter, twitter contest

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Changing Strategy in the Age of Social Networks

By: Jim_Haughwout OffLine

On: 6/5/2009 10:11 AM

Last week, I participated in a panel discussion at the Wharton School on the effects of social networks on technology and business strategy. Here is a wrap-up of what I heard… Click to continue reading “Wrap-up: Business and Technology Strategy Changes in the Age of Social Networks”... Read More

Tags: business intelligence, business model, enterprise, guy kawasaki, open government, open govt, social networks, strategy, twitter

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Marketing Team Wins Five Communicator Awards

By: KristiGrigsby OffLine

On: 6/2/2009 10:01 AM

Kudos to our marketing and design teams for winning not one – but FIVE Communicator Awards. What’s a Communicator Award? I’m glad you asked… The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. Founded by communication professionals over a decade ago, The Communicator Awards received over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards... Read More

Tags: advertising, communicator award, corporate videos, design, marketing, neighborhood america

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Social Media: A New Religion?

By: kentkirschner OffLine

On: 5/14/2009 4:27 PM

Today, while speaking to a small group of financial advisors, a new concept dawned on me. Now, I was raised Catholic and still am a regular church goer, and what I'm about to say might be seen by many as blasphemous. But I'm going to go down this line of thinking anyway....let's see what happens. Social media is a spiritual practice!! As an adult, I've ventured out a bit further afield in my pursuit of the Truth. What I've discovered is that while many of the... Read More

Tags: cause marketing, social media marketing, spirituality

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Your Customer Wins an Award... Brag a Little.

By: KathyS OffLine

On: 5/7/2009 4:16 PM

You come across an announcement that one of your customers has won an award because of your products or services. You immediately feel a sense of pride… you think, “That’s pretty cool!” Aside from sending a congratulatory note, you don’t do much with it, right? I mean… it’s their award. They submitted. They won. But don’t let a good PR opportunity pass you by. Why not promote your customers’ achievements – their success is a... Read More

Tags: codie award, customer, elavate, neighborhood america, pr

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ELAvate Win’s Best Social Networking Platform

By: Jim_Haughwout OffLine

On: 5/6/2009 12:36 PM

Last night, our ELAvate Platform won the Softwate & Information Industry Association’s (SIIA) CODiE award for Best Enterprise Social Networking Platform. This is the second time in a row that Neighborhood America (NA) won this award (no small achievement). To win something like this back-to-back, you have to show continuous evolution and innovation. NA has done this. In 2008, NA presented a SaaS-based social networking platform that demonstrated the following... Read More

Tags: business services, codie, elavate, neighborhood america, platform

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The Final Frontier of Mobility

By: shelliwright OffLine

On: 5/4/2009 10:52 AM

My laptop battery needs a serious dose of Viagra to last thirty minutes, and yet I’m able to finish this post because my Continental flight is on a new aircraft with a power outlet in the seat. Woo hoo! And the off-duty Continental pilot seated next to me tells me that they’re also beta testing in-flight internet. Woo hoo! Wait... Not woo hoo. 30,000 feet is the last place on earth (ok, above it) that you can really shut down. And admit it, sometimes you’re grateful to... Read More

Tags: cell phone, internet, planes

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Blogs

My CEO is a Rock Star

Social Media in the Real World -- Part I

Businesses - Get a Life (or a presence) on Twitter

The Twitter Tipping Point?

Changing Strategy in the Age of Social Networks

Marketing Team Wins Five Communicator Awards

Social Media: A New Religion?

Your Customer Wins an Award... Brag a Little.

ELAvate Win’s Best Social Networking Platform

The Final Frontier of Mobility