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July 10, San Fran - Steve Ennen will be speaking on Enterprise Social Networks and Mobile

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KristiGrigsby said:

One of the leading authorities in the CRM space has cracked. An opinionated critic of a company's ability to 'get' this new world of customer engagement, and one who makes it 'REAL clear' whether he likes or dislikes what a company is doing - from giants like Sony to lesser-knowns like Karma Loop.

Of course I'm referring to none other than Paul Greenberg - someone whose passion, insight and ability to 'tell it like it is' has earned him industry-wide respect...including ours.

In Paul's latest post, he highlights the importance of trust - and reminds us that the most common trusted source hinges on our ability to connect with 'someone like me.' The same holds true at a company level. Paul notes that there are certain characteristics governing his ability to trust a company, i.e. if a company can provide him with what he needs to sculpt his version of a relationship; if he can see that a company's culture is 'like me' and if he can feel a kinship with the company.

These characteristics are not dissimilar to ways in which we all form trust. And chances are, the same applies to your customers. Are you giving them what they need to trust you?

Naturally I cannot end this post without highlighting the fact that Paul's sometimes-tough exterior has cracked. In his words, "even with my vendor-agnosticism a constant suit of emotional armor...and my willingness to judge vendor companies, not by only their culture, but their actions...I have to admist there is one company that has pierced my armor..." We are proud that Neighborhood America is that company.

Read Paul Greenberg's full post here.

Posted: 5/13/2008 10:27:18 AM

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