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July 10, San Fran - Steve Ennen will be speaking on Enterprise Social Networks and Mobile

AlwaysOn Summit at Stanford

July 22-24, Palo Alto - Dan Miller presents NA as one of the most promising companies in the global tech industry

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July 28, Boston - NA hosts fact-filled 90 minute breakfast seminar to bring clarity to social media strategies

5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

KristiGrigsby said:

As a marketer, Seth Godin provides continual inspiration and today was no exception. Today’s post, 'Henry Ford and the source of our fear’ stopped me in my tracks for a couple of reasons. Number one, it’s just plain interesting. And number two, it provided the opportunity to segue into a similar thought that we’ve been expressing for a very long time.

And that is this: The ‘Henry Ford’ era also brought about our economy’s focus on specialization. That era remains deeply rooted in our economy as we continue to live in a world of 'experts' who are trained and well-versed at their particular role.

This foundation, however, is in complete conflict with the Web 2.0 world and the need to further engage our customers. After all, in a world of experts, who needs input from mere mortals? I believe that this very conflict is at the core of many organizations that have been slow to adapt to the new world of marketing and social media.

It's a fascinating thought, really, and the conflict penetrates virtually all industries. Would Henry Ford (or his successors, for that matter) ever have believed that sales might fly through the roof if customers helped design the cars that they wanted to buy? Have you ever seen a doctor's face when their patient starts the dreaded sentence...'I was doing some research online and think that maybe...' Or a personal favorite - could a PR agency believe that I - as their client - could suggest better ways in which they might get my company some press?

To help organizations through this conflict, we’ve authored the eBook, When Commanding the Stage Means Passing the Mic. We’re pleased to offer this book to our guests (really…no strings attached!) and encourage you to share with others who may benefit. This free eBook will provide you with valuable insight into how amplifying the voice of the consumer can add value to your organization.

Posted: 4/21/2008 12:05:22 PM

Comments:

kpkobza said:

Report as Inappropriate

Shows how really bright people can be so very wrong.

Posted On: 4/25/2008 1:03:15 PM

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