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CourtneyWileyTaylor's Blog

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Social Network Platform: SaaS or On-Premise?

Social Network Platform: SaaS or On-Premise?

By: CourtneyWileyTaylor OffLine

On: 3/3/2010 12:55 PM

Our newest white paper, "Three Benefits of Cloud Computing vs. On-Premise Social Software: Why SaaS is More Vital Than Ever," highlights the advantages that software as a service has over its on-premise counterpart. Ranked "Best Social Networking Solution" 2 years in a row by the Software & Information Industry Association (SIIA), we at INgage Networks know a thing or two about developing cost-effective social technology that solves real-world business problems. Our sources show... Read More

Tags: cloud computing, enterprise social software, ingage networks, saas, siia, social media, social network software, social networking, twitter, white paper

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Our Innovative Partnership with MSU is Now Public!

Our Innovative Partnership with MSU is Now Public!

By: CourtneyWileyTaylor OffLine

On: 3/2/2010 5:33 PM

At approximately 2:30 p.m., Eastern Time, on March 1, 2010, INgage Networks and MSU jointly announced our "first-of-its-kind" partnership. If you have been living under a rock recently, here is a sampling of the coverage to get you up to speed: 1. http://news.msu.edu/story/7519/# 2. http://www.mlive.com/michigan-job-search/index.ssf/2010/03/msuingage_networks_partnership_will_brin.html 3. http://pitch.pe/48437 Just today, industry blogger, John F. Moore posted this blog: "Two thumbs... Read More

Tags: gov 20, ingage networks, john f moore, kim kobza, msu, partnership, social media

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Cisco recs us in "Future of Retail Touchpoints"

Cisco recs us in "Future of Retail Touchpoints"

By: CourtneyWileyTaylor OffLine

On: 2/18/2010 3:50 PM

Author Edward Westenberg, along with contributors Joanne Bethlahmy, Lisa Fretwell, and Clive Grinyer, recently released a new white paper from Cisco titled,"The Future of Retail Touchpoints: Extending Your Reach in the Consumer Shopping Journey." Within the 13-page document, he talks about how technology aids in directly engaging consumers and moving them towards a buying decision. Here's an excerpt:   Touchpoints Are the Building Blocks of the Customer Experience "Retailers sell... Read More

Tags: adidas, cisco, edward westenberg, ingage networks, joanne bethlahmy, lisa fretwell, mobile marketing, movo, social media, text software

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INgage Named a Top 10 Florida Social Media Company

INgage Named a Top 10 Florida Social Media Company

By: CourtneyWileyTaylor OffLine

On: 1/28/2010 1:10 PM

It's true! In addition, we were only one of TWO vendor-side companies that made the list. According to SocialFresh, "Overall, the state of social media in the sunshine state is strong. These agencies, brands, and vendors stand out, not just in Florida, but on the national stage as top creatives and innovators in the social media industry." Here's the list of the top 10 (as you can see, we're in really good company): 1. Disney 2. Crispin Porter + Bogusky 3. Burger King 4. INgage... Read More

Tags: burger king, crispin porter, disney, ingage networks, izea, mindcomet, outback, social media, socialfresh, voce

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Increase IT's Value Proposition Within the Org

Increase ITs Value Proposition Within the Org

By: CourtneyWileyTaylor OffLine

On: 1/20/2010 3:34 AM

Today an increasing number of CIOs is reporting directly to the CEO and being asked to contribute to long-term strategic thinking and planning. Most would agree that long gone are the days when IT was responsible for managing only IT costs and security. Now the role includes the alignment of IT/business goals, delivering on competitive differentiation, and developing new go-to-market strategies/technologies.   So how does IT management use its unique position to spur business... Read More

Tags: cio, collaboration, ebizq, it, technology, value proposition

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INgage Networks' Core Values--What's Your Story?

INgage Networks Core Values--Whats Your Story?

By: CourtneyWileyTaylor OffLine

On: 1/7/2010 12:00 PM

Something I've noticed over the years is that not many organizations effectively communicate what is different about them. You can essentially go from one site to the next and feel that you're still reading about the same company. (I know. I just spent about 20 minutes doing that exact thing.) In my mind, only those companies that clearly state what they practice and then practice what they preach are the ones with real staying power. And I don't mean simply repeating... Read More

Tags: branding, core values, ent20, enterprise social media, gov20, hr video, ingage networks, neighborhood america, social production

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CMO Tom Edwards featured in CMO.com Exclusive!

CMO Tom Edwards featured in CMO.com Exclusive!

By: CourtneyWileyTaylor OffLine

On: 12/16/2009 3:08 PM

As a company, Neighborhood America has spent 10 years sharing its thought leadership and industry knowledge with the public. Today was no different. Our CMO and VP of Sales, Mr. Tom Edwards (affectionately known as @theblackfin) was published on CMO.com, the "Insights and Resources [Web site] for the Digital CMO." Tom's article, "How to Create Profitable Social Strategies based on Your Brand's Personality" outlines four categories that brands seem to adopt most. Read the article in... Read More

Tags: brand, cmo, ingage networks, marketing, neighborhood america, news, social media, theblackfin, tom edwards

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John Moore Gives Altimeter Group C- for Results

John Moore Gives Altimeter Group C- for Results

By: CourtneyWileyTaylor OffLine

On: 12/9/2009 9:14 AM

Altimeter Group (where Forrester analyst Jeremiah Owyang landed) recently released a list of companies that provide Social CRM offerings but failed to mention Neighborhood America and our 10 years of experience (even though we've been consistently recognized by Paul Greenberg, the industry's most respected authority on Social CRM). CTO John Moore, an influential blogger, shares his disappointment and gives Altimeter Group an A for reporting effort, a C- for results. He says, "What was... Read More

Tags: altimeter group, crm, forrester, jeremiah owyang, john moore, neighborhood america, paul greenberg, scrm, social crm, white paper

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Kim Kobza Named Abacus Entrepreneur of the Year!

Kim Kobza Named Abacus Entrepreneur of the Year!

By: CourtneyWileyTaylor OffLine

On: 12/8/2009 11:29 AM

That's right! Our CEO and Co-founder, Mr. Kim Patrick Kobza, was just named Abacus Entrepreneur of the Year by TechAmerica, the leading voice for the U.S. technology industry. TechAmerica is the driving force behind productivity growth and jobs creation in the United States and the foundation of the global innovation economy. Representing approximately 1,500 member companies of all sizes from the public and commercial sectors of the economy, it is the industry's largest advocacy... Read More

Tags: abacus, awards, ceo, entrepreneur, kim kobza, recognition, techamerica

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4 Ways To Flaunt Your Brand's SocialMedia Attitude

4 Ways To Flaunt Your Brands SocialMedia Attitude

By: CourtneyWileyTaylor OffLine

On: 11/30/2009 10:47 AM

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. One of its products, iMedia Connection, just published an article by our very own Neighborhood America CMO, VP of Sales, Mr. Tom Edwards! The article offers enterprise organizations a quick "how to" guide on how to find their personality in social media,outlining these four different types: -Social butterflies (gravitate toward the buzz-of-the-day) ... Read More

Tags: blog, brand personality, imedia connection, marketing article, neighborhood america, social media, the black fin, tom edwards

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