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Community
5 Things to Know
to Get Customers to Your Online Community...and Keep Them There
Download
Passing the Mic
: How ampifying the voice of the consumer can add value to your organization
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Whassup 2008?
5/13/2008 11:37:27 AM
|
By:
DanMiller
Neighborhood America hosted another Leadership Conference in Naples, Fl on May 9th. We had the pleasure of having Paul Greenberg as the Keynote speaker. Paul used his creatively named presentation "Wassup2008" to both inform and...
Read On...
Personal Relationships at a Company Level
5/13/2008 10:27:18 AM
|
By:
KristiGrigsby
One of the leading authorities in the CRM space has cracked. An opinionated critic of a company's ability to 'get' this new world of customer engagement, and one who makes it 'REAL clear' whether he likes or dislikes what a company is...
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Content and the Butterfly
5/7/2008 12:14:14 PM
|
By:
KimKobza
Predictability: Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas? (Dr. Edward Lorenz) The point is that simple changes in systems often drive complex and unpredictable results. And so it is with community and...
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To Spam or to Friend: That is the Question
5/1/2008 11:39:20 AM
|
By:
KathyBoyd
In my former life as a local TV news reporter, I can't tell you how many times I found myself ignoring or deleting emails, or voicemails left on our bureau answering machine, about story ideas from random people. The ideas came from public...
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Ring a Ding: Relying Solely on Your Cell Phone?
4/29/2008 10:30:02 AM
|
By:
DanMiller
Although I haven't done this yet, more and more people are dropping their home land lines in favor of using their cell phone and number as their main home land line phone. Americans who rely on cell phones as their primary line of communications...
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Customer Engagement Models: What's Yours?
4/28/2008 8:31:20 AM
|
By:
KimKobza
Many businesses and organizations have decided that they have to build community because 'it's the thing to do.' They've seen others jumping in, and they believe that to be competitive, they have to figure out how, and when, and why to use...
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Pay Per Match
4/25/2008 11:53:57 AM
|
By:
shelli
(the next ad model) Thirteen years ago, I attended a company event with over sixty of my fellow Marketing Department employees for our annual pep rally, disguised as a summer picnic. The VP of Marketing excitedly handed out t-shirts, with this...
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David Bankston Sets the Record Straight
4/24/2008 4:19:59 PM
|
By:
KristiGrigsby
Taking a break from best practices for a moment, we share a podcast produced by our CTO, David Bankston. David sets the record straight on the much-publicized blunders of CNBC's Jim Cramer. I can't help but slip in a peek at David's...
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Building Online Community: Best Practices Part 3
4/23/2008 10:09:16 AM
|
By:
KimKobza
In this final podcast of our three-part series, the message is: keep it simple. Building purposeful community is not about the technology. It's about human behavior, clear purpose, and a relentless focus on user experience. In this podcast, we share...
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Building Online Community: Best Practices Part 2
4/22/2008 10:28:43 AM
|
By:
KimKobza
The focus of this podcast is on the organizing principles of building online community and engagement. We share the framework for our Community Wheel and explore the 7 guiding principles of all successful online communities. Listen to the...
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Kim Patrick Kobza
Neighborhood America's president and CEO
David Bankston
Neighborhood America’s CTO and Tech Wizard
Dan Miller
Neighborhood America, serial entrepreneur
Michael Thomas
Neighborhood America, CRM 2.0
Charlene Li
Forrester, Groundswell Author
Jeremiah Owyang
Forrester, web strategy
David Meerman Scott
Viral marketing and online media
Rachel Happe
IDC analyst, enterprise 2.0
Paul Greenberg
CRM Guru
George Dearing
Information Week's Content Management Blog
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