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By:
KathyS
On:
5/1/2008 11:39 AM
In my former life as a local TV news reporter, I can't tell you how many times I found myself ignoring or deleting emails, or voicemails left on our bureau answering machine, about story ideas from random people. The ideas came from public relations professionals representing organizations, or viewers that had news tips. Some I grew to rely upon. Others, I slowly realized were a little kooky and could not be trusted for newsworthy items.
It wasn’t that I was inconsiderate. I just...
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By:
kpkobza
On:
4/28/2008 8:31 AM
Many businesses and organizations have decided that they have to build community because 'it's the thing to do.' They've seen others jumping in, and they believe that to be competitive, they have to figure out how, and when, and why to use engagement in their business processes.
This approach, however, leads to a tendency to forget the underlying business model that is unique to their organization - including an understanding of what will drive value in engagement.
The...
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By:
shelliwright
On:
4/25/2008 11:53 AM
(the next ad model)
Thirteen years ago, I attended a company event with over sixty of my fellow Marketing Department employees for our annual pep rally, disguised as a summer picnic. The VP of Marketing excitedly handed out t-shirts, with this simple phrase…
one:one marketing
It was his new mission and, undoubtedly, the catchphrase du jour from a conference he had just attended. The next thing in marketing thinking. Only as far as I could see, nothing changed. Not in the company, not...
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By:
KristiGrigsby
On:
4/24/2008 4:19 PM
Taking a break from best practices for a moment, we share a podcast produced by our CTO, David Bankston. David sets the record straight on the much-publicized blunders of CNBC's Jim Cramer.
I can't help but slip in a peek at David's point of reference. Although most have seen or heard the famous 'Bear Stearns is Fine' quote, this is a great reminder that in the world of social media, our blunders have the power to live on - long after we'd like to forget them.
But if you're...
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By:
kpkobza
On:
4/23/2008 10:09 AM
In this final podcast of our three-part series, the message is: keep it simple. Building purposeful community is not about the technology. It's about human behavior, clear purpose, and a relentless focus on user experience. In this podcast, we share insights into our Imagine New York experience, as well as observations on community behaviors in the marketplace.
Listen to the podcast here.
By:
KristiGrigsby
On:
4/21/2008 12:05 PM
As a marketer, Seth Godin provides continual inspiration and today was no exception. Today’s post, 'Henry Ford and the source of our fear’ stopped me in my tracks for a couple of reasons. Number one, it’s just plain interesting. And number two, it provided the opportunity to segue into a similar thought that we’ve been expressing for a very long time.
And that is this: The ‘Henry Ford’ era also brought about our economy’s focus on...
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By:
dmiller
On:
4/18/2008 1:10 PM
Mint Dot Com is a free personal finance web application that works with over 3500 financial institutions worldwide. It pulls together all of your credit cards, all of your savings accounts, all of your checking accounts, all in one place.... so you can see exactly what you spend on gas, clothes, sushi (must not forget the sushi), and how many Starbucks double-redeyes you've had this month, etc.
Mint competes directly with the likes of Microsoft Money and the crowd favorite - Quicken....
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