Selling the Story

EDC of Collier County Chooses Biz of the Month

On: 1/29/2010 9:25 AM

Oftentimes our executives and employees are asked, "Why is INgage Networks headquartered in Naples, Florida instead of Silicon Valley or some other high-tech area?" Well duh, why wouldn't you want to be headquartered in PARADISE!! The quality of life is unparalleled. But also it's because of the wealth of knowledge that’s available from retired and semi-retired corporate executives that call Naples home, an invaluable resource to the company. Many sit on our Board of Directors or... Read More

Tags: economic development council of collier county, ingage networks

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Great Use of Social Media in Government

By: KathyS OffLine

On: 1/4/2010 10:38 AM

A customer of ours, the National Park Service (NPS)... recently getting some well-deserved attention on the blogosphere for its Flight 93 National Memorial project and its innovative use of social media. The NPS achieved some big results utilizing Neighborhood America's (now INgage Networks) collaborative technology This back when the term 'social media' wasn't even coined yet. The following two articles highlight these efforts: OhMyGov! 12 Social Media for... Read More

Tags: flight 93, government, ingage networks, john moore, neighborhood america, social media

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Let's Talk Federal Tech

Lets Talk Federal Tech

By: KathyS OffLine

On: 11/17/2009 5:02 PM

It’s a question on the minds of many government professionals: “How can my agency engage citizens and do it cheaply?” This week, Federal Tech Talk host John Gilroy talks with Neighborhood America CTO and Co-Founder David Bankston on a range of Gov 2.0 topics. Some highlights include: Do you hold a town hall meeting or engage citizens online? A great example John shares with listeners is the Town of Cary, North Carolina. Cary utilizes... Read More

Tags: david bankston, federal agencies, government, john gilroy, neighborhood america, open source

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The Two Dirtiest Words in Gov 2.0?

By: KathyS OffLine

On: 11/16/2009 12:44 PM

Neighborhood America: We were Gov 2.0 before Gov 2.0 was cool. Enterprise social computing. Collaborative software. Social networks. Gov 2.0. No matter what you call it, value is derived from these experiences. Our award-winning enterprise social media solutions place you IN these networks so you can leverage connections to build loyalty, create multiple channels for feedback, improve financial performance, and drive ROI. Yes, even government talks ROI. But the two... Read More

Tags: debbie weil, government, jim haughwout, mark drapeau, neighborhood america

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Raising Brand Relevance on Twitter

By: KathyS OffLine

On: 11/11/2009 10:32 AM

‘Social’ is an important word nowadays. Social media. Social networking. Social computing. It’s how large and small B2C organizations are connecting with consumers, to strengthen brands, sell products and generate insights. Thursday, Nov. 12th Neighborhood America’s Jason Breed will moderate a roundtable, “Raising Brand Relevance on Twitter – Impact of Hosted Discussions on Twitter and How to Do It,” at The Social Consumer... Read More

Tags: b2c, jason breed, social media, the social consumer event, twitter

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Help Us Win a Mashable Open WebAward!

By: KathyS OffLine

On: 10/30/2009 12:12 PM

It's not often you get to ask your friends and colleagues to nominate you for an award, online and for everyone to see. Usually, the process is behind the scenes, right? This year Mashable, in partnership with MOTOBLUR, announces the 3rd Annual Open Web Awards, an international online voting competition that covers major innovations in web technology and social media. From the 50 categories to choose from, "Best Brand Use of Twitter" caught our eye! That's because http://ha... Read More

Tags: mashable, neighborhood america, open webawards, social media, twitter

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Impact of Moderated Discussions Using Twitter?

By: KathyS OffLine

On: 10/26/2009 10:26 AM

At Neighborhood America, it's not all about selling our AH-mazing technology to the world, it's also about sharing what we know. Sharing is caring! So where else can you learn how to effectively leverage social media tools for business and get to hang out with some of the industry's coolest people than during our weekly, moderated discussions on Twitter at Hashtagsocialmedia.com. The purpose is twofold: to help companies understand how social media creates... Read More

Tags: enterprise social software, hashtag social media, neighborhood america, social business, social media, twitter

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Analyst Relations Could Result in a Twofer

By: KathyS OffLine

On: 9/17/2009 9:19 AM

A ‘twofer’ is when you get two things for the price, effort, or time of one – two-for-one. Another reason to connect with analysts: media coverage and awards. This week, one of our customers beat out Motorola and Sony to win an impressive marketing award. How did it happen? On a couple occasions, we’ve had the pleasure of briefing Jeff Zabin, Research Fellow at Aberdeen Group; super nice guy and very knowledgeable! Jeff is always looking for vendors to... Read More

Tags: aberdeen group, cpg, crm, crm buyer, kodak, neighborhood america, social media, the idea center

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Connect with Analysts, Customers Connect with You

By: KathyS OffLine

On: 9/16/2009 9:31 AM

Analyst relations (AR) are important for vendors of high tech products and services, like Neighborhood America. Analysts cover our space – review the good, the bad and the ugly—and release industry reports about their findings, which can play a pivotal role in our customers’ buying decisions. Not to mention, reporters and editors depend on them to provide insight about the market. In the last couple months, my job as Corporate Communications Manager has evolved to... Read More

Tags: enterprise social networks, idc research, neighborhood america, online community software, social media

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The 3 P’s of an Effective Company Spokesperson

By: KathyS OffLine

On: 9/9/2009 10:19 AM

Having been on the other side, interviewing a wide range of people from officials and corporate executives to regular citizens, I can quickly determine whether someone will be a good spokesperson. But it doesn’t take a journalism degree to be able to figure out if a person will make your company shine. In fact, you can pretty much tell within the first couple of seconds. Dan Miller, executive vice president of Business Strategy at Neighborhood America, is a great example.... Read More

Tags: american marketing association, company spokesperson, mobile marketing, neighborhood america, netsea, social media

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