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5 Things to Know
to Get Customers to Your Online Community...and Keep Them There
Download
Passing the Mic
: How ampifying the voice of the consumer can add value to your organization
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KimKobza's Blog: Kim Patrick Kobza
Subscribe to KimKobza's recent posts
Building Online Community: Best Practices Part 1
How will consumer engagement add value for your organization? This three-part series podcast will help you to answer that question.
Our podcast series explores the practical framework for building online community and engaging consumers for the purpose of driving business results.
In Part I, we examine the differences between the
Social Web
, where the goal of engagement is to aggregate users for the purpose of building relationships and monetizing that activity through impression-based advertising; and the
Smart Web
, where we use consumer engagement to drive continuous business improvements.
Listen to the podcast
here
.
Posted: 4/21/2008 10:01:07 AM
Total Comments: 0
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Kim Patrick Kobza
Neighborhood America's president and CEO
David Bankston
Neighborhood America’s CTO and Tech Wizard
Dan Miller
Neighborhood America, serial entrepreneur
Michael Thomas
Neighborhood America, CRM 2.0
Charlene Li
Forrester, Groundswell Author
Jeremiah Owyang
Forrester, web strategy
David Meerman Scott
Viral marketing and online media
Rachel Happe
IDC analyst, enterprise 2.0
Paul Greenberg
CRM Guru
George Dearing
Information Week's Content Management Blog
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