CONTACT

RSS

HOME

SOLUTION
- ELAvate
- E-Books
BY INDUSTRY
- Corporate
- Media
- Public
CUSTOMERS
MEDIA ROOM
COMPANY
- Awards
- Speakers
- Careers
COMMUNITY

Home

Community

5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

shelli said:

Observation #4 – Women

There were painfully few women on the panels at this conference. In fact two women pondered what happened. After all, there used to be 50% men/women when they were in school. Then again, that must have been pretty long ago, since they were still calling it "Computer Science" instead of IT! So… what happened?

Observation #5 – “Taste Tracking”

The new trend in search, ad networks and matching is to, not just rely on user profiles but to, track and adjust for user behavior. This makes perfect sense in an increasingly difficult to navigate amount of content. Though, I don’t think anyone has mastered it yet on a wide scale, several companies were focused on it and most agreed it would provide a more relevant, meaningful experience for both user and advertiser. The obvious next question… “What will that mean for privacy and legal issues?” We shall see.

Observation #6 – Validation of our mantra “It’s not about the technology!”

The AlwaysOn’s top overall winner was Twitter. Proof that it’s about the experience. Twitter isn’t the most sophisticated technology out there. And even the biggest fans complain about the fact that it crashes on a regular basis (sorry Twitter, that wasn’t a dig). But it’s a simple, useful, fun platform. It accomplishes its goal without throwing in superfluous technology.

Speaking of social technology at work… While Dan Miller was pulling off impeccably timed narration to our non-stop 6 minute video presentation (pretty amazing considering his body was about 10 time zones apart from his trip to Israel), a live Twitter feed was being displayed above his head on a 10’ x 10’ screen.

So when an audience member Twitted “how does Neighborhood America make money”, our own Jason Breed was able to Twitt back (from Naples, FL through the live webcast) that we use an annual licensing agreement model. Paul Greenberg was right there Twitting his support of us (how many conjugations of Twitter do you think I can manage in one paragraph?) and I have to admit, the whole thing was quite exhilarating.

So, you already know I love Pinot Noir and tart yogurt (btw, Fraiche on Emerson in Palo Alto is by far the best!). I’m sure you just NEED to know what I consumed for my last night in NorCal...

Vietnamese. The upscale Tamarine is a don’t miss. Of course, we did miss the closing panel - MC Hammer’s take on the online music biz (yes, I’m serious), but a summer night cruising University Ave without mosquitos was just too hard for these Florida kids to pass up!

Posted: 7/29/2008 10:57:33 PM

Comments:

Please Log in to add a comment.

Report Inappropriate Content

Select the reason that best describes why you think this content is inappropriate, and then click Submit. We'll review the content to determine if action is required. Thanks for your input!

Submit

Cancel

Username:

Password:

Signup / Forgot Password