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5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

shelli said:

And now a word from those “creative” people, who put up quirky pictures and jokes around their cubicles.

Creative Services can’t complain. We’re lucky that we get to write and design for clients everyday – something we love. But secretly all creatives want a chance to be purely, um… creative. You know that fluffy stuff you submit to award festivals.

So when IMG gave us carte blanche to create an ad campaign to promote their new user site, we were all a tingle.

In a traditional agency, two creative teams (an art director & copy writer) would come up with a handful of concepts and the Creative Director awards the job to the team with the best concept.

IMG Tennis Ad

In our case, we asked three of our designers (Josue, Dave & Lauren) to come up with their own unique ideas.

The entire department pitched in and in true agency fashion, we spent after hours cutting, mounting, laying out and getting a little high on spray glue in the hallway.

And the results (17 of them!) were so impressive the client couldn’t choose one. So we selected four that had a similar tone and then re-styled them to complement each other.

What we ended up with was a series of 4 ads that I would be proud to show off to any traditional agency. In addition to the 'Showing Off is Encouraged' ad above, we invite you to browse the portfolio links below:

For those of us who eat sleep and breathe tennis...

Take your game to the net...

Even when you're done playing, you can still PLAY...

We executed a campaign of flyers, web ads, print ads, email blasts and a life size banner on property. It may have been productive and all that, but really… we just had a ball.

Posted: 7/8/2008 5:35:52 PM

Comments:

shelli said:

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That's a great idea. I'll pass it on to the tennis academy! Thanks.

Posted On: 7/21/2008 9:08:14 AM

10sne1 said:

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Great campaign. Here's another suggestion rolling forward the idea/pic - playing a racquet guitar.
Every high school, college, junior club team, etc has an "air band" at some point in their team season. IMG should post an area for teams across the country to upload videos of the team playing a song, via "racquet guitars" for review or rating or for a prize. Would drive subscriptions, would have great timing for northern summer club junior tennis and prep for college tennis season for the fall.
Just a thought. Could be a blast.

Posted On: 7/14/2008 2:51:17 PM

CaptainChurch said:

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Subject: PLEASE help save young, vulnerable lives with this volunteer effort {NO $$$ asked}~
SUICIDE VACCINE works for peace ~~~
SV saved many lives of the refugees of Hurricane's Katrina/Rita/Wilma~
*
This is for ALL you know......please help me spread
this to save lives......this is NOT "religion", this
is Reality, objective reality!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***S.O.S.~~~MayDay***
------->"Suicidal thoughts, up since Katrina, PTSD
survey says........"
------->>WASHINGTON (AP)----"Using anti-depressants
Increases the risk of Suicidal thoughts and behavior
among young people"----
------->>>"Suicide rate among girls skyrockets 76%,
says Centers for
Disease Control & Prevention"<<<-------
*AP: Half of 2005 gun deaths were suicides {CDC-gov-July 2008}
****
Please help me save young lives, now
NEEDLESSLY lost!
Help spread these volunteer sites
planet-wide and express real
empathy!~~~Impulsive Depression/Suicide is Endable!
*
~~~~~SUICIDE VACCINE~~~~~
http://ChurchCapt.proboards42.com
http://CaptChurch.proboards98.com
http://s2.excoboard.com/exco/index.php?boardid=24582
http://s2.excoboard.com/exco/index.php?boardid=15311
http://b4.boards2go.com/boards/board.cgi?user=ChurchCaptain
*Wisdom for Teens*
http://groups.google.com/group/TeenAnswers
http://communities.righthealth.com/group/sosmayday
http://groups.google.com/group/answers-for-teens

http://www.bev.net/users/homepages/JamesSorrell
Jim Sorrell
~~~~~~~~~~~~~~~~~~~~~~~~Be a Good
Neighbor~~~~~~~~~~~~~~~~~~~~~~
"Love your neighbour as yourself."--->>>means, see to
it that your
neighbour has it just as good as you do,
self-lessly!~~~
"Who is my neighbour?"....EveryOne on the planet!
All humans born are @ least 33rd or 34th cousins
http://journals.aol.com/ChurchCapt/s.o.s.-for-the-human-race
http://groups.google.com/group/TeenAnswers
http://health.groups.yahoo.com/group/SOS_MayDay
http://groups.google.com/group/answers-for-teens
http://groups.yahoo.com/group/ThisFatherKnowsBest
http://blogs.albawaba.com/captainchurch
James Sorrell
Salem, Oregon
james.sorrell@yahoo.com or
CaptainChurch@gmail.com

Posted On: 7/10/2008 4:57:19 PM

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