There’s no other place than a NASCAR race where you can share the excitement of 100,000 strangers, as your seat rattles and the roar of the engines reach a deafening level that sends vibrations through your body.  Sure, you can watch the race on TV (or maybe you’ve never gotten into watching 40 cars circling the track continuously for hours at speeds up to 200 miles per hour), but nothing compares to the sense of community and excitement of attending a race. If you weren’t a fan before, I’ve witnessed the experience make a believer out of the skeptical.

Earlier this month, videographer Dave Myers and I traveled to Richmond International Raceway in Virginia to attend the Richmond Spring NASCAR race. We were there to film the experience and interview fans for a video case study on the launch of RacingOne’s new online community, by our customer International Speedway Corporation (ISC).

Check out the following one-minute video that gives you a sneak preview of what’s to come:
 

We invited a few select reporters to share an up-close-and-personal experience with this branded online community – the moment it kicked off. Rather than sitting at their desk and writing about social media and its implications to business, we encouraged them to join us at the track and experience the NASCAR Nation for themselves.

Joining us were Sam Harrelson, a freelance writer and blogger, and Jeremy Nedelka, Assistant Editor for 1to1 Media. Sam is finishing up an article for Revenue Magazine about the event and the RacingOne community that should be out soon. And Jeremy shared his experience in an article for 1to1 Media’s The Marketing Xfactor Newsletter, “Social Networkers, Start Your Engines!” that was published this week. Kudos to both for taking a hands-on approach and contributing to the RacingOne community.

And stay tuned… next week I look forward to sharing with you the completed video case study on RacingOne and what business objectives ISC intends to accomplish with this new enterprise social network.