CONTACT

RSS

HOME

SOLUTION
- ELAvate
- E-Books
BY INDUSTRY
- Corporate
- Media
- Public
CUSTOMERS
MEDIA ROOM
COMPANY
- Awards
- Speakers
- Careers
COMMUNITY

Home

Community

5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

KathyBoyd said:

I’ve always heard that NASCAR fans are some of the most loyal fans around of any sport, and I believe it! Heck, I’m one of them. But what happens once the race weekend comes to an end? The fans head home; some with definite plans to attend another race, but others… return to the daily grind… and lose sight of reliving the experience.

That’s why International Speedway Corporation (ISC), a leading promoter of motor sports events that owns several tracks across the country, turned to the Web to extend the race day experience. Like any business, it’s tougher for ISC to attract new customers than maintain existing ones.

So to keep it going, ISC launched the RacingOne online community. Race fans can share pictures and video, connect with other fans, and exchange personal experiences and ideas for enjoying the different tracks. How does ISC, or really any event-focused business, benefit for the social interaction happening between fans online?

We thought you might ask. A couple of months ago we attended the Richmond Spring Race at Richmond International Raceway in Virginia, capturing video and interviews to bring this type of story to life. If you’ve ever wondered why you should build your own branded, online community instead of merely experimenting with Facebook and MySpace, ISC is a shining example.

Okay, so your business has nothing to do with NASCAR or events and you’re thinking this could never work for me. Go ahead… watch this three-minute case study captured on video… and explore the possibilities. How could I make it work for me? And really, how can I make money? Let ISC show you how it’s done.

Boogity, boogity, boogity. Let’s go racing, boys!

Posted: 8/4/2008 9:11:15 AM

Comments:

pacekar said:

Report as Inappropriate

i too have been a member of this site for several years .
during this time the site under went two software changes before the latest one that your company was hired to implement . many posters have been unable to return to the site , the site ran unbearably slow . speed is better now but occasionally still bogs down .. many of the interactive features were and still are inaccessible to posters . complaints were made to management and we assumed were passed on to your company for repair . after repeating this course of action ,several times , the "fixes " still have not been made . i have no idea why R1/ISC wanted to fix something that was not broken but they made the decision and hired neighborhood america .since then it's been your responsibility to implement the changes and repair the problems . after several months , your company has failed to do what it promised . the few of us left are still waiting ....

Posted On: 9/6/2008 6:40:54 PM

CMA said:

Report as Inappropriate

I appreciate your nice words about NASCAR fans.

As an avid user of RacingOne, I have been extremely disappointed since Neighborhood America took over the board many months ago.

The board became unbearably slow. Cut and Paste doesn't work. There are no signatures. Emoticons weren't implemented (since fixed, but they too operate VERY slow). There were login and account issues.

In short, I can not think of one improvement over the old board and whoever ran it. But there are a multitude of degredations. I've been using the internet from almost the time Al Gore invented it, and I can safely assert that in my opinion, Neighborhood America taking over RacingOne was the worst thing I've ever seen happen to a corporate run website.

I don't know how your customer ISC feels about it, but I feel safe in saying that what remains of the community (most have left, don't post, or CAN'T post since Neighborhood America took over) feels disgusted about the current state of the forums.

But, don't take my word for it. Go and post on the forum yourself (if you can) and ask.

Since these problems have been going on since Neighborhood America's board implementation (for many months in other words), I figure Neighborhood America either doesn't know or doesn't care. If you didn't know about the problems, I'm telling you. If you don't care, well, I can't help you with that.

Posted On: 9/5/2008 10:13:50 AM

Please Log in to add a comment.

Report Inappropriate Content

Select the reason that best describes why you think this content is inappropriate, and then click Submit. We'll review the content to determine if action is required. Thanks for your input!

Submit

Cancel

Username:

Password:

Signup / Forgot Password