CourtneyWileyTaylor's Blog - 94% of Enterprises Will Invest in Social Media

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94% of Enterprises Will Invest in Social Media

By: CourtneyWileyTaylor OffLine

On: 10/13/2009 10:31 AM

Posted To: The Circuit

eWeek recently posted these findings based on research by Deloitte, Beeline Labs and the Society for New Communications Research.

A survey of 400 companies that have cultivated internal social networks or online communities found that only 6 percent plan to decrease their investment in the recession. (Advanced social analytics are also a part of the trend.)

Most of the companies surveyed said they are using social media tools to engage with customers, partners and employees for marketing purposes, with word-of-mouth, customer loyalty, brand awareness, idea generation and customer support quality comprising other community objectives. The need to meet these goals presents great opportunities for enterprise social software makers.

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Tags: advanced social analytics, enterprise social media, neighborhood america, online communities, research, social networs

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CourtneyWileyTaylor's Blog - 94% of Enterprises Will Invest in Social Media

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94% of Enterprises Will Invest in Social Media

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Most Viewed

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CourtneyWileyTaylor's Blog - 94% of Enterprises Will Invest in Social Media

Please Login to share 94% of Enterprises Will Invest in Social Media

Comments:

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94% of Enterprises Will Invest in Social Media