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Americans Want Brands That Inform

Americans Want Brands That Inform

By: CourtneyWileyTaylor OffLine

On: 10/28/2009 11:12 PM

Posted To: The Circuit

According to the "Global Web Index" from Lightspeed Research, "the top characteristic consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store” (eMarketer, October 27, 2009). Here's how other characteristics stack up:

Actions Brands Can Take that Are Most Relevant to US Internet Users, August-September 2009 (scale of 1-5*)

In order to directly engage with consumers, you need an online community destination where your prospects and customers can communicate with one another and join in the conversation already taking place about your products and services.

Read these Neighborhood America case studies to learn more about how we have helped our customers overcome challenges and drive results through our enterprise social media solutions.

Tags: emarketer, lightspeed research, neighborhood america, online community

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