I've been working on putting together the final touches on a presentation for a Marketing Experiments webcast later this week on developing strategies for Twitter across enterprises. This topic is not something we would traditionally take on, however, it stems from the fact that our teams are getting noticed for creating solid business strategies and creating value across all social media. Nonetheless, it's a fun project.
Anywho, while researching, I have found some interesting information. Take a look at the Brands that get discussed a lot on Twitter. This post was compiled over a few random days in April and not necessarily completely comprehensive, however it does start to shine some lights on very important trends. If you look at some of the most mentioned Brands on twitter, they include:
Brand Mentions Followers Twitter
1 Starbucks 3.37m 120,868 @Starbucks
2 Google 1.01m 307,342 @Google
3 BBC 703,000 15.777 @bbcnews
4 Apple 512,110 None
5 AIG 455,000 None
6 Amazon 245,760 1007 @amazon
7 Microsoft 221,000 None
8 Guardian 211,000 14,913 @guardiannews
9 Dell 185,000 287,575 @delloutlet
10 Coca-Cola 135,600 None
these are just the first 10 listed out of 100. Notice that 4 out of the top 10 do not even have a presence on Twitter. This is simply amazing to me and it gets uglier the further down the list you go as explained here by Marc Meyer.
It seems that some companies are being advantageous on Twitter and taking an early adopter position. Others may still need to see some proof that people are choosing to engage their brand with or without them on Twitter. Not sure, but this would certainly do it for me!
I think we will continue to see more and more adoption of micro-messaging platforms as a way to connect with prospects, customers, partners, employees in a personal, near real-time, and un-obtrusive way. Funny thing is that people are almost begging for a brand's engagement and being ignored when it matters most.
Maybe those prospects, customers, partners and employees need to get another life (with some other brand that will engage). Thoughts?
