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36% of CMOs interested in integrated marketing

36% of CMOs interested in integrated marketing

By: CourtneyWileyTaylor OffLine

On: 11/4/2009 12:44 PM

Posted To: The Circuit

This week's CMO Club weekly poll question:

As CMO, what new marketing technologies are you most interested in for your business?

Answer:

35.6% - Integrated Mkting Operations/Planning
22.2% - Search Optimization
15.6% - User Generated Content Platforms
13.2% - Social Community Platforms
6.7% - Online Advertising Optimization
6.7% - Mobile Applications

A few quotes from CMOs in the club who responded:

“Integrated Marketing tools are a big piece of my strategy for effective global marketing management. Every hour spent messing with marketing operations work arounds is one less hour focused on our customers and customer engagement.”

“UGC platforms are important to us as we continue to think thru our engagement plans with our customers. Not just for selling but for listening.”

“As we look at social networking [enterprise social media] platforms, it’s not about flash and bells and whistles, it’s all about ease of use and ease of sharing content across stakeholders. We are looking at platforms that do the best job of this.”

If that's the case, look no further! Neighborhood America's ELAvate platform for enterprise social media was awarded the CODie Award and named the "Best Social Networking Solution" two years in a row by SIIA, (the Software & Information Industry Association). In addition, ELAvate MOVO, our mobile marketing solution offers cost-effective consumer reach that delivers immediate results.

Visit the CMO Club blog here: http://thecmoclub.blogspot.com/2009/11/cmo-club-weekly-poll-question-as-cmo.html.

Tags: cmo club, codie award, elavate, enterprise social media, integrated marketing, mobile marketing, movo, neighborhood america, siia, social networking platform

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