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FastCompany highlights NBHD_America customer Kodak

FastCompany highlights NBHD_America customer Kodak

By: CourtneyWileyTaylor OffLine

On: 9/30/2009 12:26 PM

Posted To: The Circuit

In a recent FC Expert Blog, industry blogger Valeria Maltoni discusses "Three Companies That Started Down the Trust Path with Customers First." She begins by saying:

"They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and I’ll share then in less than a thousand words."

Here's a snippet of what she says about Kodak:
"A Kodak Moment - this is what I said to myself when I saw the charts the Kodak team came up with to explain the convergence of media in their social media participation efforts, which they call Ripcurl." To find out how else Ms. Maltoni describes this global brand's enterprise social media efforts, read the entire post.

For specifics on how Kodak Gallery in particular encourages peer-to-peer recommendations at The Idea Center--resulting in 10-25% more visitors purchasing products--download the FREE case study.

Tags: case study, enterprise social media, fastcompany, kodak gallery

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