Kristi Grigsby

Lessons From This Week’s Massachusetts Election

On: 1/22/2010 12:40 PM

Many were stunned this week by the Massachusetts election results. When Republican State Senator Scott Brown defeated Martha Coakley in the race to fill the Senate seat held by a democrat for the past 37 years, media headlines were overtaken by descriptors like ‘eye-opener,’ ‘wake-up call’ and ‘shocker.’ Senator-elect Brown ran an impressive campaign (well summarized on kennedyseat.com), which relied heavily on social media and conversations, and... Read More

Tags: election, gov 2, gov 20, government, ingage networks, massachusetts

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Fighting for Your Brand the Avatar Way

On: 1/15/2010 5:16 PM

I went to the movie Avatar last night. Not because I’m a big sci fi fan (which I’m not). Not because I’m a movie buff (can’t remember the last movie I saw in a theatre). And certainly not because I didn’t have anything better to do (can’t remember the last time I had the luxury of free time!). I went because I was intrigued when our CEO, Kim Patrick Kobza, shared that this latest box office hit offered astounding analogies to our business and brought our... Read More

Tags: avatar, ingage networks, networks, social production

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Big Changes in the Neighborhood

On: 12/14/2009 10:55 AM

I just returned from an all-hands-on-deck employee meeting. You know the kind…it’s the meeting notice that says ‘we have an important announcement – attendance is required.’ But unlike most of these types of meetings that invoke a sense of fear, there was excitement in the air. That’s because the purpose of this meeting was to unveil a new company name. That’s right, we’re changing our name. But why now, you might... Read More

Tags: ingage networks, neighborhood america, rebrand

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"Social Commitment" requires long-term investment

On: 11/16/2009 10:00 AM

Mr. Tom Edwards, CMO and VP, Sales for Neighborhood America, recently blogged on his thoughts on how to truly capitalize on B2C social strategy. In his post, he says, "Obviously social solutions can be leveraged for short term spikes, take-overs and quick blips on the brand awareness radar. But to truly maximize the value of social organizations need to advance on the social continuum towards cohesive social strategies and have a solid understanding of the goals associated with the... Read More

Tags: neighborhood america, social commitment, social media, social networking, social networks, social strategy, tom edwards

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New Gov 2.0 Video from Neighborhood America!

On: 11/4/2009 1:16 PM

As a complement to our popular Neighborhood America Government 2.0 Starter Kit, our marketing communications team has just published an exclusive video that highlights industry leaders sharing their lessons learned from social media and Gov 2.0 technologies. Very insightful information. Watch the video here: http://www.neighborhoodamerica.com/gov-2-starter-kit... Read More

Tags: enterprise social media, gov 20, neighborhood america, starter kit, video

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NBHD_America's Dir of HR at Social Media Club, FL

NBHD_Americas Dir of HR at Social Media Club, FL

On: 10/15/2009 11:57 AM

REGISTER today! Ms. Lori Burke, our very own Director of Human Resources, is set to speak at the Social Media Club of Southwest Florida on Tuesday, October 20. Title: How Employers Are Using Social Networking Tools to Identify, Screen and Hire Employees and How Individuals Can Use Social Media to Enhance Their Personal Reputations Event Description: In today’s hyper-competitive economic environment hiring and retaining talented employees is critical to maintaining an... Read More

Tags: florida gulf coast university, hr, lori burke, social media, social media club of sw florida

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NBHD_America customer Ogilvy ups digital mkg spend

On: 10/13/2009 1:48 PM

According to a recent article by Chantal Tode, direct and retail reporter for DMNews, "Traditional marketing stalwarts both made considerable commitments to digital recently, reflecting that consumer attention to the vertical is forcing even old school brands to move marketing spend to the Web." But that's not the biggest news. What caught my immediate attention was the fact that Neighborhood America customer/partner Ogilvy & Mather was named CDW's agency of record last... Read More

Tags: digital marketing, dmnews, kodak gallery, ogilvy, partners program, social media

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Gov 2.0 is Clear as Mud: Part 4

On: 10/1/2009 10:28 AM

After a weeks’ worth of entries recapping the contents of our Gov 2.0 Starter Kit, it’s time for the grand finale. By now our readers have climbed the ranks of Gov 2.0 knowledge, evolving through a process that has included a basic understanding of Gov 2.0, learning from social media success among brands, and implementing enterprise-appropriate Gov 2.0 strategies. Dubbed the ‘guru’ status, this fourth and final level explores more advanced thinking... Read More

Tags: agency collaboration, fcw, gov 20, govloop, kim kobza, neighborhood america, public outreach, unify

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Gov 2.0 is Clear as Mud: Part 3

On: 9/30/2009 9:46 AM

Part 1 of this blog post introduced our Gov 2.0 Starter Kit and provided an overview of the 101-level content designed for the newbie. Part 2 moved up the scale a bit to a ‘201’ level and previewed what was in store for the Gov 2.0 rookie: our white paper, ‘The Business of Government’. So far, our Gov 2.0 Starter Kit has provided a basic understanding of: 1) what Gov 2.0 is 2) how it can help make government more effective, and 3) how successful examples from... Read More

Tags: department of defense, flight 93 memorial, gov 20, imagine new york, neighborhood america, open source, president obama recovery act, public comment, transparency, unify

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