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5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

KimKobza said:

How do executives decide how, when and why to invest in enterprise social networks for their business or public sector organization? What is the business logic?

This is the first episode in a 3 part series produced for business executives who are considering the role of enterprise social networks in their business or public sector organization.

It begins by addressing the 5 questions that every executive should ask:

(1) How can my organization best use a social network?

(2) Would we create value with a social network - what are the expected returns?

(3) What would it cost to build, implement, and maintain a social network?

(4) Does my organization have the skills necessary to be successful in managing a social network?

(5) How will one or more social networks drive results in my profit and loss statement and balance sheet?

The next episode is going to define the building blocks for value creation in enterprise social networks, and the final episode will describe value metrics by which we can measure the results of implementing enterprise social networks.

Listen to the podcast.

Posted: 6/10/2008 9:37:19 PM

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