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Social Networking Conference

July 10, San Fran - Steve Ennen will be speaking on Enterprise Social Networks and Mobile

AlwaysOn Summit at Stanford

July 22-24, Palo Alto - Dan Miller presents NA as one of the most promising companies in the global tech industry

Coffee & Clarity

July 28, Boston - NA hosts fact-filled 90 minute breakfast seminar to bring clarity to social media strategies

5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

KimKobza said:

Many businesses and organizations have decided that they have to build community because 'it's the thing to do.' They've seen others jumping in, and they believe that to be competitive, they have to figure out how, and when, and why to use engagement in their business processes.

This approach, however, leads to a tendency to forget the underlying business model that is unique to their organization - including an understanding of what will drive value in engagement.

The Engagement Model is where it all begins. Listen to the full podcast here.

Posted: 4/28/2008 8:31:20 AM

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