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Social Networking Conference

July 10, San Fran - Steve Ennen will be speaking on Enterprise Social Networks and Mobile

AlwaysOn Summit at Stanford

July 22-24, Palo Alto - Dan Miller presents NA as one of the most promising companies in the global tech industry

Coffee & Clarity

July 28, Boston - NA hosts fact-filled 90 minute breakfast seminar to bring clarity to social media strategies

5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

KimKobza said:

Predictability: Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas? (Dr. Edward Lorenz) The point is that simple changes in systems often drive complex and unpredictable results. And so it is with community and engagement. Almost identical uses of technology can create very different user experiences.

Enterprise social networks are in their infancy. So we really don’t understand the subtle differences that will mean that some communities work while others do not. We are going to have to try some things.

Often, communities or engagements supported by very similar applications of technology may seem to drive very different results. The differences may lie in the subtleties of how content is used, whether there are calls to action, whether expectations have been properly created, and whether a community has been successful in establishing trust.

Like Dr. Lorenz’s butterfly, small changes and subtle differences, will drive very different outcomes. Listen to the podcast here.

Posted: 5/7/2008 12:14:14 PM

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