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5 Things to Know to Get Customers to Your Online Community...and Keep Them There Download

Passing the Mic: How ampifying the voice of the consumer can add value to your organization Download

KimKobza said:

The Social Web is fundamentally changing the way that value is being created. Not all value created by networks can be monetized. But much value can - how? This podcast advances several broad principles for how we think about value creation.

This ‘Inflection’ podcast addresses three themes of value creation for the Social Web. First, how would we think about value creation and the Social Web through the lens of traditional economic principles? What parameters of supply and demand does the Social Web change?

Second, what happens in the value chain that changes economic behavior of producers, consumers, government and its citizens? And how do we respond to take advantage of these changes?

Third, what are 3 actions that we as individual leaders of organizations can take to leverage the power of the Social Web in our organizations, business and government by understanding the new rules of engagement and the value created through engagement with customers, partners, employees, and citizens?

These are big picture ideas, abstract, with some, but not many tactical suggestions. None the less, all tactics start with big ideas.

Listen to the podcast.

Posted: 6/1/2008 2:03:26 PM

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