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New FTC Ruling on Blogger Disclosure
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Joined:
12-09-2008, 11:39 AM EST
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5
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Blogger Catherine Sherwood recently reported on the new FTC ruling on blogger disclosure, saying:
"The FTC has made what some may see as a controversial ruling – that bloggers must disclose if they are getting paid by or are receiving free goods from companies whose product they have reviewed. These rulings are meant to protect consumers, but they also protect the overwhelming majority of companies that are using the social media honestly."
Do you agree that transparency is the only way for brands to gain trust?
Read the entire post and then comment.
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